I coach solo tech founders to profitability by reframing M*rketing as a videogame adventure. I send one actionable m*rketing tip every weekday to help Founders, Makers, Builders & Devs get more traction, sales & growth. Expect personal stories, dad jokes & ok videos from a former CMO who's helped 100+ clients.
001: The Sidequest
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Hey Reader! It’s been a while since I last reached out. Honestly, I’ve been feeling lost. When I pivoted my focus to coaches (and away from founders), the enthusiasm just wasn’t there anymore. Before the shift, I was active on Twitter—hustling, sending DMs and securing clients. It worked well until the leads started drying up. My pivot to targeting coaches felt like the right move, but it required starting from scratch. All my previous efforts - my credibility, authority, social proof — seemed wasted. The thought of grinding again on Facebook and Instagram drained my energy. I suspect this is partly due to my ADHD. The excitement has faded, and this isn’t the first time it’s happened. Given these feelings, I’ve decided not to take on any more coaching clients. I’ll wrap up with my current clients and move on. As for making money moving forward, I have a few options.
This shift explains why you haven’t received daily emails from me as promised. Moving forward, I’m considering changing the focus of this email list from business building to sharing daily updates, lessons learned, hacks and ideas—a true reflection of my ADHD-driven journey. And, rebranding it to The Sidequest. Would you be interested in this new direction? If so, awesome! If not, feel free to unsubscribe by clicking here. I hope this new adventure will be as intriguing for you as it is for me. Cheers. Arvindh Sundar |
M*rketing for Devs
I coach solo tech founders to profitability by reframing M*rketing as a videogame adventure. I send one actionable m*rketing tip every weekday to help Founders, Makers, Builders & Devs get more traction, sales & growth. Expect personal stories, dad jokes & ok videos from a former CMO who's helped 100+ clients.
Hey Reader! Hope you're doing well. I didn't email you the past couple of days because I didn't have anything worthwhile to say. I've been spending my time doing discovery calls and customer research interviews, trying to figure out what I can help coaches and founders with in exchange for some good money. But, today, I've had an epiphany that I wanted to share with you. Earlier this week, I had a call with someone I've been working with for some time. They have their offer, products, and a...
Hey Reader! When I first got on Twitter, I was all about getting likes, retweets, and impressions. There was this one thread I was super excited about, and I want to share it with you because the lessons in it are timeless. These are the five brutal truths I tell my customers. They hate me for it at first, but then they get it. So here you go, the five brutal truths about running your own business. First, nobody cares about you. Your customers only care about themselves and their problems....
Hey Reader! If you wanna boost your website's conversions, do this: Go to your site. Make a list of all the places you're talking about yourself. Replace those with you talking about your Hero, their Monsters and their Paradise. The only place I want you to talk about you is in your about page and the features page. Even there, link it to benefits your customer cares about. Good luck for the weekend. Talk on Monday. With love from Bengaluru, this is Arvindh saying over and out.