I coach solo tech founders to profitability by reframing M*rketing as a videogame adventure. I send one actionable m*rketing tip every weekday to help Founders, Makers, Builders & Devs get more traction, sales & growth. Expect personal stories, dad jokes & ok videos from a former CMO who's helped 100+ clients.
337: Five brutal truths you need to hear as a founder
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Hey Reader! When I first got on Twitter, I was all about getting likes, retweets, and impressions. There was this one thread I was super excited about, and I want to share it with you because the lessons in it are timeless. These are the five brutal truths I tell my customers. They hate me for it at first, but then they get it. So here you go, the five brutal truths about running your own business. First, nobody cares about you. Your customers only care about themselves and their problems. Accept this and change how you present yourself to join the conversation already happening in their heads. Talk about them and their issues, not yourself. Second, you're not the hero. Customers see themselves as the heroes of their own stories. Your job is to be the guide who helps them defeat their monsters. Third, your customer buys the feeling, not the product. No matter how good your product is, if it doesn't make them feel a certain way—reducing pain or increasing pleasure—they won't buy it. Sell the transformation, not just the product. Fourth, clear beats clever. You know a lot, but your customer doesn't. Be clear in your communication, not clever. Finally, make stuff people want. Making people want what you've created is hard and expensive. By the way, I just made a whole course on this. Okay, see you tomorrow in my next email! I'm heading off downstairs for dinner and to watch Anxious People on Netflix with Waifu. Toodles. Arvindh |
M*rketing for Devs
I coach solo tech founders to profitability by reframing M*rketing as a videogame adventure. I send one actionable m*rketing tip every weekday to help Founders, Makers, Builders & Devs get more traction, sales & growth. Expect personal stories, dad jokes & ok videos from a former CMO who's helped 100+ clients.
Hey Reader! It’s been a while since I last reached out. Honestly, I’ve been feeling lost. When I pivoted my focus to coaches (and away from founders), the enthusiasm just wasn’t there anymore. Before the shift, I was active on Twitter—hustling, sending DMs and securing clients. It worked well until the leads started drying up. My pivot to targeting coaches felt like the right move, but it required starting from scratch. All my previous efforts - my credibility, authority, social proof —...
Hey Reader! Hope you're doing well. I didn't email you the past couple of days because I didn't have anything worthwhile to say. I've been spending my time doing discovery calls and customer research interviews, trying to figure out what I can help coaches and founders with in exchange for some good money. But, today, I've had an epiphany that I wanted to share with you. Earlier this week, I had a call with someone I've been working with for some time. They have their offer, products, and a...
Hey Reader! If you wanna boost your website's conversions, do this: Go to your site. Make a list of all the places you're talking about yourself. Replace those with you talking about your Hero, their Monsters and their Paradise. The only place I want you to talk about you is in your about page and the features page. Even there, link it to benefits your customer cares about. Good luck for the weekend. Talk on Monday. With love from Bengaluru, this is Arvindh saying over and out.