I coach solo tech founders to profitability by reframing M*rketing as a videogame adventure. I send one actionable m*rketing tip every weekday to help Founders, Makers, Builders & Devs get more traction, sales & growth. Expect personal stories, dad jokes & ok videos from a former CMO who's helped 100+ clients.
345: You may be overlooking this...
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Hey Reader! Hope you're doing well. I didn't email you the past couple of days because I didn't have anything worthwhile to say. I've been spending my time doing discovery calls and customer research interviews, trying to figure out what I can help coaches and founders with in exchange for some good money. But, today, I've had an epiphany that I wanted to share with you. Earlier this week, I had a call with someone I've been working with for some time. They have their offer, products, and a funnel, but weren't able to get the acceleration and growth they wanted. When they shared this with me over a call, I started digging. But, I couldn't figure it out because they had all the pieces in place. To get some help, I described this to my wife this morning as she was getting ready for work. She was already late - and my talkative nature didn't help. After I rambled on for a few minutes, she snapped at me and said, "Oh my God, will you stop going around and around? Can you just tell me exactly what I need to do step by step?" That's when it hit me. This person has an online 'ecosystem'. Everything is interconnected, making it easy for someone to go from product A to B to C. But this interconnectedness also made it hard for someone outside their ecosystem to know where to enter. People don't like making mistakes - and as a result, they don't take action. You don't want that. I don't want that. Nobody don't want that. When you have multiple products and funnels, be clear about where a newbie should start. Then, give them a map - a well-planned path for them to follow so you make money. I'm considering to plan this out on a flowchart itself. Cools. That's all I have for today. It's 10 past two in the afternoon as I'm dictating this message into audiopen. My daughter will be back in about an hour, and I have another discovery call in 20 minutes. Just wanted to share this quick win that you might be overlooking. I'll see you tomorrow. Cheers! P.s. I pruned my todo list to remove anything that's not gonna take me to 5k MRR. It was terrifying. |
M*rketing for Devs
I coach solo tech founders to profitability by reframing M*rketing as a videogame adventure. I send one actionable m*rketing tip every weekday to help Founders, Makers, Builders & Devs get more traction, sales & growth. Expect personal stories, dad jokes & ok videos from a former CMO who's helped 100+ clients.
Hey Reader! It’s been a while since I last reached out. Honestly, I’ve been feeling lost. When I pivoted my focus to coaches (and away from founders), the enthusiasm just wasn’t there anymore. Before the shift, I was active on Twitter—hustling, sending DMs and securing clients. It worked well until the leads started drying up. My pivot to targeting coaches felt like the right move, but it required starting from scratch. All my previous efforts - my credibility, authority, social proof —...
Hey Reader! When I first got on Twitter, I was all about getting likes, retweets, and impressions. There was this one thread I was super excited about, and I want to share it with you because the lessons in it are timeless. These are the five brutal truths I tell my customers. They hate me for it at first, but then they get it. So here you go, the five brutal truths about running your own business. First, nobody cares about you. Your customers only care about themselves and their problems....
Hey Reader! If you wanna boost your website's conversions, do this: Go to your site. Make a list of all the places you're talking about yourself. Replace those with you talking about your Hero, their Monsters and their Paradise. The only place I want you to talk about you is in your about page and the features page. Even there, link it to benefits your customer cares about. Good luck for the weekend. Talk on Monday. With love from Bengaluru, this is Arvindh saying over and out.