Hey Reader!

I was prepping for a client’s coaching call that I have tomorrow. He’s one of my earliest clients and I totally love the work we’re doing together - growing his SaaS.

Our coaching log is massive now - about 168 pages. We take all sorts of notes during the session - and I share my insights in it too.

But a big doc like this is unwieldy.

So, as a gift/random act of kindness, I went through all the notes from the get go and distilled it into a set of action items, insights I had shared and questions to noodle on.

Without ChatGPT, mind you.

Anyways, I’m sharing a small snippet of the insights related to email marketing with ya - cuz why not.

Here goes:

1. The goal of your email list is to build a relationship, make an offer and help your customers win. Don’t neglect product marketing via email.
2. Share a slice of your life in your email and make it valuable by triggering an epiphany in your reader.
3. Mine your everyday experiences to get ideas for emails.
4. Talk more about the outcomes people get from your offers than the features.
5. Work on Offer → Work on LP → Work on email flows.
6. Use emails to wage war against a specific villain.
7. Identify the biggest outcome you can deliver to your clients and the biggest value you can deliver. Talk about that.
8. Develop a core set of tasks to be done for marketing. Email can be the main task or an outcome, but make once, sell many times.
9. Use the Two List Engine to create the meat and muscle for your emails.
10. Use the Story-Segue-Sale method to write daily emails that are personal.
11. Write your emails for a specific audience member.
12. Consider using videos in your onboarding videos. In fact, go one step further and make animated gifs of each discrete action and share that via email.
13. Make an offer in every email - for free or paid products or ideas.
14. Making an offer is not the same as hard selling.
15. Sending daily emails allows you to make an offer everyday. More shots = More surface area for luck.
16. Define multiple villains for your business and attack them in your content.
17. Segment audience into personas and tailor communication to them. This is hard work, but these lists perform better.
18. Use emails to tell people what to do and what not to do and why to do something. Keep the ‘How Tos’ in your paid offerings.

If you want my help to implement this in your business - and 3 additional techniques I’ve not mentioned here, book a coaching call with me.

Cheers!

Arvindh