I coach solo tech founders to profitability by reframing M*rketing as a videogame adventure. I send one actionable m*rketing tip every weekday to help Founders, Makers, Builders & Devs get more traction, sales & growth. Expect personal stories, dad jokes & ok videos from a former CMO who's helped 100+ clients.
#311: Brands or Bets?
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Hey Reader! Did you see that? This is mail number 311! One email, sent almost every weekday. Thanks for being here. Right. So, I've been thinking about the delta between brand and utility. When you're starting out, you really wanna place a bunch of small bets to see what clicks. Once you got that bit down pat, you can focus on the brand and stuff. Now, I'm not waifu profitable yet. I'm getting there, but I've been really hung up on the brand. That's because of my conditioning - my past jobs, consulting gigs and agency all focused on the brand. Anyways, my current line of thinking is that I should definitely stick to the brand, but make a bunch of small bets within it. That looks like me still doing the same thing - helping founders get more clients, but try to do that in a variety of ways - apps, courses, checklists etc. Do you think this approach is a cop out? Let me know. With love from Bengaluru, this is Arvindh saying over and out. |
M*rketing for Devs
Arvindh Sundar
I coach solo tech founders to profitability by reframing M*rketing as a videogame adventure. I send one actionable m*rketing tip every weekday to help Founders, Makers, Builders & Devs get more traction, sales & growth. Expect personal stories, dad jokes & ok videos from a former CMO who's helped 100+ clients.
Hey Reader! If you wanna boost your website's conversions, do this: Go to your site. Make a list of all the places you're talking about yourself. Replace those with you talking about your Hero, their Monsters and their Paradise. The only place I want you to talk about you is in your about page and the features page. Even there, link it to benefits your customer cares about. Good luck for the weekend. Talk on Monday. With love from Bengaluru, this is Arvindh saying over and out.
Hey Reader! I'm still limping along the road to recovery. So, I'm gonna make it quick: I had a call with a friend a few weeks ago about marketing - and I'm sharing the notes. If you don't like marketing, but you wanna raise attention, here are the things you can do: Sell Udemy Courses or similar things. Selling udemy courses is a great idea because it’s a marketing machine. You take a smaller cut, but they get the sales. Micro tools for SEO: Unbundling your offering into smaller, SEO friendly...
Hey Reader! Today at the gym was an epic breakthrough! My trainer said that my spine's finally unlocked - and I was able to lie down flat on the floor without hurting my neck. BIG ACHIEVEMENT! (Kinda felt like Rock Lee unlocking his gates in Naruto! 🔥) A few weeks ago, when I was doing outreach for my coaching services, I had someone respond to me with a fascinating and complicated situation - they were making money, but they couldn't accurately say how. This was their situation: Don’t know...