I coach solo tech founders to profitability by reframing M*rketing as a videogame adventure. I send one actionable m*rketing tip every weekday to help Founders, Makers, Builders & Devs get more traction, sales & growth. Expect personal stories, dad jokes & ok videos from a former CMO who's helped 100+ clients.
#312: Be a river to your people
|
Hey Reader! I just got off a coaching call with a client where they had a bit of a moral dilemma: Can they share the things I teach them to their own clients? Here's the transcript of what I told them, edited for clarity & effect: Okay, so if you do encounter this situation, I'm serious, like, do what's best for the client, right? Ira Glass, a very, very famous producer, broadcast, radio person in the US - they had a quote, which I'm going to paraphrase here: When you're getting into something, you have a taste, but in the beginning, your skill doesn't match your taste. What you gotta do is you've got to put in the reps to get the crap out until the good stuff comes out. You have to work until your skill matches your taste. But you and I, we have a moral obligation to our clients to help them. It's a moral obligation, almost like a code of honor. This is when I sound like an old fart. But I believe in honor. We have this moral obligation to help our clients to the best of our abilities. And for you, if that means that, hey, I have to take stuff from here to help them, go for it. Because you and I, we're doing the same thing. To the same kinds of people. There will be times when we both will end up targeting the same person, right? That's okay. This is a part of the game. This is what we're playing. Brother, I don't feel that it would be unethical for you to take my stuff and share with them. I have no qualms about it. The reason for that is explained by the most badass quote I've heard from Lawrence of Arabia: I am a river to my people. There is plenty more where this came from. So, no worries. I'm more than happy if you can use this to help your people, go for it. I am a river to my people. You be a river to your people. And today's email is set, thank you. There are a few things I want to share with you here:
Wanna drink from this river? Set up a free call to see if we're a good fit with me here: https://www.PutThePlayerFirst.com/chat With love from Bengaluru, this is Arvindh saying over and out. P.s Do you like the numbers in the email subject line? |
M*rketing for Devs
Arvindh Sundar
I coach solo tech founders to profitability by reframing M*rketing as a videogame adventure. I send one actionable m*rketing tip every weekday to help Founders, Makers, Builders & Devs get more traction, sales & growth. Expect personal stories, dad jokes & ok videos from a former CMO who's helped 100+ clients.
Hey Reader! If you wanna boost your website's conversions, do this: Go to your site. Make a list of all the places you're talking about yourself. Replace those with you talking about your Hero, their Monsters and their Paradise. The only place I want you to talk about you is in your about page and the features page. Even there, link it to benefits your customer cares about. Good luck for the weekend. Talk on Monday. With love from Bengaluru, this is Arvindh saying over and out.
Hey Reader! I'm still limping along the road to recovery. So, I'm gonna make it quick: I had a call with a friend a few weeks ago about marketing - and I'm sharing the notes. If you don't like marketing, but you wanna raise attention, here are the things you can do: Sell Udemy Courses or similar things. Selling udemy courses is a great idea because it’s a marketing machine. You take a smaller cut, but they get the sales. Micro tools for SEO: Unbundling your offering into smaller, SEO friendly...
Hey Reader! Today at the gym was an epic breakthrough! My trainer said that my spine's finally unlocked - and I was able to lie down flat on the floor without hurting my neck. BIG ACHIEVEMENT! (Kinda felt like Rock Lee unlocking his gates in Naruto! 🔥) A few weeks ago, when I was doing outreach for my coaching services, I had someone respond to me with a fascinating and complicated situation - they were making money, but they couldn't accurately say how. This was their situation: Don’t know...