Hey Reader! Hope you're doing well. I didn't email you the past couple of days because I didn't have anything worthwhile to say. I've been spending my time doing discovery calls and customer research interviews, trying to figure out what I can help coaches and founders with in exchange for some good money. But, today, I've had an epiphany that I wanted to share with you. Earlier this week, I had a call with someone I've been working with for some time. They have their offer, products, and a...
3 months ago • 1 min read
Hey Reader! When I first got on Twitter, I was all about getting likes, retweets, and impressions. There was this one thread I was super excited about, and I want to share it with you because the lessons in it are timeless. These are the five brutal truths I tell my customers. They hate me for it at first, but then they get it. So here you go, the five brutal truths about running your own business. First, nobody cares about you. Your customers only care about themselves and their problems....
3 months ago • 1 min read
Hey Reader! If you wanna boost your website's conversions, do this: Go to your site. Make a list of all the places you're talking about yourself. Replace those with you talking about your Hero, their Monsters and their Paradise. The only place I want you to talk about you is in your about page and the features page. Even there, link it to benefits your customer cares about. Good luck for the weekend. Talk on Monday. With love from Bengaluru, this is Arvindh saying over and out.
7 months ago • 1 min read
Hey Reader! I'm still limping along the road to recovery. So, I'm gonna make it quick: I had a call with a friend a few weeks ago about marketing - and I'm sharing the notes. If you don't like marketing, but you wanna raise attention, here are the things you can do: Sell Udemy Courses or similar things. Selling udemy courses is a great idea because it’s a marketing machine. You take a smaller cut, but they get the sales. Micro tools for SEO: Unbundling your offering into smaller, SEO friendly...
7 months ago • 1 min read
Hey Reader! Today at the gym was an epic breakthrough! My trainer said that my spine's finally unlocked - and I was able to lie down flat on the floor without hurting my neck. BIG ACHIEVEMENT! (Kinda felt like Rock Lee unlocking his gates in Naruto! 🔥) A few weeks ago, when I was doing outreach for my coaching services, I had someone respond to me with a fascinating and complicated situation - they were making money, but they couldn't accurately say how. This was their situation: Don’t know...
8 months ago • 1 min read
Hey Reader! I just got off a coaching call with a client where they had a bit of a moral dilemma: Can they share the things I teach them to their own clients? Here's the transcript of what I told them, edited for clarity & effect: Okay, so if you do encounter this situation, I'm serious, like, do what's best for the client, right? Ira Glass, a very, very famous producer, broadcast, radio person in the US - they had a quote, which I'm going to paraphrase here: When you're getting into...
8 months ago • 1 min read
Hey Reader! Did you see that? This is mail number 311! One email, sent almost every weekday. Thanks for being here. Right. So, I've been thinking about the delta between brand and utility. When you're starting out, you really wanna place a bunch of small bets to see what clicks. Once you got that bit down pat, you can focus on the brand and stuff. Now, I'm not waifu profitable yet. I'm getting there, but I've been really hung up on the brand. That's because of my conditioning - my past jobs,...
8 months ago • 1 min read
Hey Reader! Dolphins. You know how they jump in and out of water right? That's a great way to do marketing. Here's what I mean: If you're there all the time, doing the same thing, your customers develop pattern blindness. So, jumping in and out attracts attention. This doesn't mean stop doing marketing. It means do different things to get attention. Always be the agent of change. (Other marketing coaches talk about consistency. I'm saying you need variety) Dolphins need to go down deep and...
8 months ago • 1 min read
Hey Reader! It's been a while since I wrote to you. I've been working through some stuff in terms of a reality check - and I've made some headway. I'm in a better place now. So I was finally able to overcome that awkwardness of reopening a conversation that had petered away. That said, omakase. Yesterday, to celebrate valentine's day without the crowds of lovesick couples, my waifu (who's my laifu! 😂) and my daughter went to a posh Japanese restaurant we were meaning to try. From the menu, we...
8 months ago • 1 min read